In terms of content, the vision addresses the desired growth trajectory, Bonn's ideal external image in 2030 and the focus to be transferred to day-to-day business in terms of product and service development and marketing. It also covers the type of cooperation envisaged and important focal points such as sustainability, inclusion, tourism awareness and quality of stay.
This state is to be achieved in Bonn by 2030
Tourism growth with a focus on value creation and quality
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In terms of tourism development, the city of Bonn focuses on supporting qualitative and value-added growth both in the leisure segment (day tourism as well as national and international overnight tourism (privately motivated)) and in the MICE segment (opens in a new tab) (stands for meetings, incentives, conferences and exhibitions. MICE is usually understood to mean primarily business events).
Profile, target groups, products and marketing
- Bonn has a clear and unmistakable profile and image as an urban destination and presents itself as modern, likeable and authentic at home and abroad. Product development and activating tourism marketing for leisure tourism concentrate on the Sinus milieu of post-materialists and focus on the most promising profile-generating key themes from a demand perspective.
- New travel occasions are constantly being created in the focus areas throughout the year.
- The marketing for overnight guests from Germany and neighboring countries in Bonn is characterized by the fact that the showcase products from the cultural and museum sector as well as from the other thematic areas are boldly placed at the forefront. Close cooperation with the stakeholders in the Rhein-Sieg district is practiced, particularly in the areas of "Nature" and "Active". More distant international source markets (Asia, USA) are specifically addressed via the Beethoven theme.
- Day visitors are motivated by their excursions to Bonn to make follow-up stays with overnight stays in Bonn and the region.
- As a location for national/international congresses, conferences, seminars and events, the UN city of Bonn defines itself through its political tradition, internationality and sustainability expertise and impresses with its modern congress infrastructure.
Structures and cooperation
- Within the city administration, the existing structures were reviewed and adapted in terms of their effectiveness and forces were pooled. Since then, all departments have been working together effectively with common goals and a clearly defined division of tasks.
- Internally, Bonn is characterized by a lively network in which all relevant cultural and tourism stakeholders in Bonn and the region pull together with a common understanding of tourism and the will to exploit synergies.
- Bonn relies on a strong central organizational unit for marketing, in which the participants work together with their partners in the Rhein-Sieg district and the surrounding area in an appreciative manner.
Sustainability and tourism awareness
- Sustainability and inclusion are self-evident basic principles that are visible along the entire customer journey. In particular, the planning and implementation of resource-saving and climate-neutral congresses, conferences, seminars and events is an inseparable part of Bonn's MICE profile.
- The city administration, politicians and the population are aware of the importance of national and international tourism in Bonn as a significant economic and location factor and as a contribution to a high quality of life for residents and support the improvement of the framework conditions for professional tourism work.