In Bonn, the transformation from a city focused on government functions to a nationally and internationally competitive business location has progressed with great momentum in recent years. This process is being driven by DAX-listed corporations and almost 16,000 medium-sized companies. The close networking of business and science has given rise to pioneering fields of technology, for example in the information and communications industry or the healthcare sector. Bonn has also developed a new international profile as an important location for the United Nations with 18 institutions. The strong growth in knowledge-oriented services and the close links between the city, business and science make Bonn particularly attractive. More and more people are recognizing this: the Beethoven city on the Rhine is predicted to have the highest population growth of all cities and districts in North Rhine-Westphalia.

Positioning and marketing Bonn as a business location to the target groups of investors, companies and employees is the task of location marketing.